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Question 1:

What is one of the EMM offerings called that allows the customer to understand and prospect behavior across all online channels?

A. Transformation analytics

B. Open media performance

C. Channel performance

D. Web and digital analytics

Correct Answer: D

Reference: http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your- multichannel-data

Question 2:

What fundamental change is marketing going through with respect to an EMM product solution?

A. Shared media convergence influences old distribution channels.

B. Internet no longer applies to how consumersbuy.

C. Old distribution channels challenges are re-appearing.

D. Internet continues to transform how consumers buy.

Correct Answer: D

Question 3:

What is one ofthe business problems that the Unica PredictiveInsight EMM product addresses?

A. Displaying, in real time, the right message to present in inbound marketing channels.

B. Building better customer relationships through more relevant interactions based ondata mining and predictive modeling.

C. Displaying to the user all the connections in their enterprise systems.

D. Reaching customers that are remotely connected to the Internet.

Correct Answer: B


Question 4:

What will increase the volume of campaigns by 30x?

A. Media awareness

B. Serialization

C. Automation

D. Transformation

Correct Answer: C

Question 5:

Which of these business problems is one that an IBM EMM product solves?

A. Database through-put

B. Staffing requirements

C. Event detection

D. Sales forecasting

Correct Answer: D

Question 6:

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

Correct Answer: B

Question 7:

What is the main objective of the EMM solution for IBM customers?

A. Power the success of every marketing organization with innovative technology solutions.

B. Entertain new business prospects by adapting legacy systems.

C. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

D. Decentralization of content in the marketplace.

Correct Answer: A

Question 8:

What is one of the main steps in the progression of the Coremetrics life cycle?

A. Advance customers

B. Deliver products

C. Build reporting structure

D. Create customer confidence

Correct Answer: A