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Question 1:

What are compelling reasons for a business to act on modernization?

A. IT has significant staffing levels that attempt to manage data complexity

B. Data Warehouse capabilities are not keeping up with business expectations

C. Their competitors are leveraging big data

D. B and C

Correct Answer: C


Question 2:

Customer sentiment is typically discovered through analysis of this type of data:

A. Structure

B. Unstructured

C. Spatial

D. Semi-structured

Correct Answer: D


Question 3:

In which industries is personalization of product bundles and service a relevant project for Enhanced 360?

A. Banking

B. Retail

C. Telco

D. All of the above

Correct Answer: A


Question 4:

What do you tell a customer that tells you Data Warehousing is obsolete?

A. IBM agrees. Our BigInsights product is based on open source Hadoop which we have transformed into an Enterprise ready platform. We have layered this with security, governance and analytics.

B. All of the analysts are saying the same thing. New technology gives us the ability to finally analyze Big Data, something the Data Warehouse could not do.

C. Our customers have made a lot of investment in data warehousing and this will continue to pay off. We will leverage this infrastructure within our Watson Foundations and will not rip and replace it with something that does not have the performance to analyze unstructured data.

D. All of the above.

Correct Answer: A


Question 5:

Typically social media is characterized as {structured or unstructured} data and is located {internal or external} to an organization. Choose the correct combination.

A. Structured External

B. Structured Internal

C. Unstructured Internal

D. Unstructured – External

Correct Answer: B


Question 6:

IBM Data Warehouse solutions include Cloud and Software but not Appliance.

A. True

B. False

Correct Answer: B


Question 7:

A major differentiator for the Watson Foundations is:

A. Ability to analyze structured data

B. Analytics and Governance throughout

C. Open source Hadoop

D. All of the above

Correct Answer: C


Question 8:

The main buyer who holds the budget for an enhanced 360 view solution and an operational analysis solution is:

A. IT

B. LOB

C. CEO

D. None of the above

Correct Answer: D


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